B2B Lead Generation/Appointment Setting
- Opens doors to senior level managers and executives
- Introduces your specific product/service to the target market faster
- Creates a larger & more consistent pipeline of revenue potential
- Allows the sales team to focus on the qualified prospects
- Motivates sales team with qualified leads and appointments
- Refines your prospect database.
- Can result in additional market intelligence about your competition and your prospective clients' structure, key contacts, budgets, and initiatives.
- Obtain important data (business intelligence)
CUSTOMIZED PROGRAM DESIGN
- Appointments and leads are qualified according to criteria provided by client company
- Buyer profiles are developed by client company or facilitated by consultant
CONFIDENTIALITY AND SECURITY
- Guaranteed security of your proprietary data, accessed only by team leader and project associate.
- Non disclosure and strict confidentiality of data handling language included in consultant’s contract or inserted as provided by client
- Exclusive industry project status - we will not perform lead generation services for your competitors for 6 months after your contract expires.
QUALIFIED ASSOCIATES
- Clarette C Martin - Sr Consultant and owner - conducts all pilot programs - makes the calls and manages the entire project. .
- For extended programs - our professional business development specialists are highly qualified through experience in a wide range of business environments. The team possesses an average of 15 years of professional sales/customer service and project management career history
- Our high level of professionalism allows us to be very comfortable contacting at the top level of your target market companies and we represent you well.
- Your assigned specialist will become familiar with your unique goals and preferred approach, representing you at the highest professional level and partnering with your internal sales team.
- Team characteristics include: excellent communications skills, ability to relate to all types of people, confident, strong work ethic, excellent organization skills, reliable, persistent, attentive to detail, efficient, resilient, self motivated and optimistic.
- Team leadership is provided by Clarette C. Martin, who is a sales/marketing/management consultant and project management of 25 years - (see About Us)
PROGRAM PARAMETERS & OBJECTIVES
- Program pilot is 100 hours includes any required script refinement; contract extension for continuation in 100 hour segments accomplished with a simple contract addendum.
- Program reporting weekly and 100 hour summaries with analysis provided. We use the ACT contact management system, which provides a range of reporting options. Client Company receives the calling program benefits with/without their ACT program. Other CRM systems can be substituted - just ask.
- Email, fax or snail mail fulfillment is handled by client unless otherwise agreed and separately contracted.
- Program objectives include generation of both leads & appointments. as an example, qualified leads represent interested prospects who need more details to be sent and/or a phone consultation by an internal sales team member.
- Lead criteria is defined further in project implementation stage.